Often going by names like “designer vagina,” “barbie vagina” or simply vaginal rejuvenation, this procedure is a common cosmetic enhancement for women of all ages who desire to have a tightening procedure. Aesthetically, many women experience a wide range of reasons such as a loose feeling that makes them feel self-conscious about their vaginal looks. For some women, the process of childbirth can cause their tissue to loosen and this can have a concerning effect on their sex life due to this condition. For others, they may be looking for a way to regain their youthful feeling after a divorce and a vaginal rejuvenation procedure can be a boost of confidence for their sexual health.The vaginal rejuvenation procedure may be surgical, non-surgical or a combination of both. It may be as simple as reducing the size of the clitoral hood, which can sometimes protrude and make it uncomfortable to wear tight clothing. Sometimes women may seek additional procedures such as vaginoplasty or labiaplasty, allowing them to shape their vagina with a tighter or more tapered look. However, many women also seek to rejuvenate their vagina for medical reasons such as treating incontinence.